Full Description
The consultant will undertake a Branding Study and Scoping Report for ZFF to improve its institutional branding, including brand assets, visual communication, and branding for different projects. The engagement is organized into two tranches covering baseline assessment, development of an indicative rebranding runway, and presentation to management.
1. Baseline Assessment of ZFF institutional branding to improve its brand assets, visual communication, and branding for different projects — 12 days
a. Consultations: Meeting/s with ZFF President and Executive Director and other relevant ZFF staff to get insights and inputs on emphases and lens (e.g., Strategy & Partnerships Director, Project Directors, etc.)
b. Discussion Paper based on the review of ZFF materials and branding, with recommendations on:
- ZFF Project Names and Brands (e.g., Bayang Malusog, Pook Malusog, etc.)
- ZFF visual branding
- Recommendations to protect branding (e.g., copyright, etc.)
2. Development of indicative runway on possible rebranding (e.g., internal branding workshop, redesign of assets/templates, etc.) — 4 days
3. Presentation to management of Discussion Paper main points and indicative runway — 1 dayOutput: Presentation
